With billions of users worldwide, social media marketing has become the new norm.
Not only does social media provide an instant connection to potential audiences across the globe, but also it’s the fastest way for your product to be seen by hundreds, thousands, and potentially millions of people.
Think about road-trips. Out on the open road, we pass hundreds of billboards with catchy phrases, pretty pictures, and enticing offers.
It would take a decent chunk of time for a billboard to be seen by thousands of people. Now, with the click of a button, that same catchy phrase, picture, or offer can be seen by thousands in an instant.
How can you best market your floral business on social media? We’ve got you covered.
It’s crucial that your social media handles are consistent and recognizable across all social platforms.
If your shop name is something common like, “The Flower Shop” then it’s likely that @theflowershop is already taken, so you might have to get a little creative—but not too creative.
You want your customers (and potential customers) to be able to find you easily on every social channel.
One idea is to add the name of the city you’re in after your shop name to create a unique handle (@theflowershopfishkill, for example).
What does that even mean?
A simple Google search will tell you that you need to post on social media several times a week. And every “expert” will tell you something different when it comes to how many times you should be posting per week.
The point is, to be posting!
Post consistently, whether it’s once a week or once a day, and with purpose. A well thought-out, pleasing post is better than a random one posted just for the sake of posting.
When it comes to posting on social media, it’s also important to note that you need to post consistently in order to give your audience a reason to follow you, and to combat social media algorithms.
We suggest starting with three times per week, at a time of day that your followers are most active.
There are numerous free tools out there to help you best run your social media accounts.
These various tools allow you to schedule your posts so you don’t have to be sitting on your phone at a specific time to post manually.
They also assist you with finding the best times to post, best hashtags to use, and even show you analytics of how your posts performed. You’ll be on your way to becoming a social media guru before you know it.
In order to build your community on social media, it’s important to be very clear when it comes to who exactly you’re speaking to.
When we try to talk to everyone at once, we actually end up talking to no one.
When you post, you should post as if you’re talking to one specific person or audience that you’re trying to attract.
Have you heard the saying “everything is content?”
Well, it is.
Video is prime content real estate and should make up the majority of your social media content.
The people have spoken, and the people love video.
Rumor has it, hashtags may become a thing of the past sometime soon.
But for now, here’s what you need to know: Using larger hashtags is where the money is. Over the last few years, using small, medium, and large hashtags were what helped the algorithm. Now, it’s best to stick to larger, relevant hashtags that generally have under 5 million posts. Learn how to find hashtags on Instagram here.
A new feature will be coming soon, that will allow users to select up to 3 topics that encompass what your post is about. This is how hashtags will eventually be replaced.
But until then, take advantage of them in every post. Just make sure you’re not using a banned hashtag (i.e. #ValentinesDay…we were shocked too).
Instagram and TikTok are the best platforms for the floral industry.
We’re going to focus solely on Instagram because let’s face it, managing one social platform is time consuming enough, let alone creating content for two.
The good news is that Instagram now has many of the features TikTok enthusiasts have grown to love.
Instagram’s Top 3 Features:
Bonus tip: The “collaborator” feature on Instagram is golden! This feature allows you to tag/collaborate with another Instagram user. Once the person you tag has accepted your collaboration, it will show up on both feeds. This is great because it means it puts your page in front of their audience and vice versa.
Try out these social media tips and tricks and grow your floral business today!
You’re off to a great start and the sky’s the limit.
For more advanced social media best practices for florists, reach out to us at Lovingly.